Strengthening the connection between academic learning and professional media practice, Centro Escolar University (CEU) and Manila Bulletin formalized a strategic partnership through a Memorandum of Agreement (MOA) signing for the Manila Bulletin Campus Journalism Program held on November 4, 2026, at CEU Manila.
The collaborative initiative aims to enhance students' competencies in journalism, writing, broadcasting, and multimedia storytelling through industry-led training, workshops, mentoring, and practical learning experiences. It seeks to develop responsible, creative, and media-literate communicators by giving students valuable insights into the standards, practices, and responsibilities of professional journalism.
A key component of the partnership is the development of student-produced journalistic materials, allowing participants to apply their learning through actual content creation. These outputs may include news stories, feature articles, opinion pieces, photo essays, video stories, multimedia content, and other relevant journalistic works. Subject to editorial standards, content review, and mutual agreement between the partner institutions, selected student outputs may be published digitally through the official platforms of Manila Bulletin and CEU. This provides aspiring journalists with opportunities to showcase their work, gain practical experience in professional media production, and share their stories with a wider audience.
Representing Manila Bulletin at the MOA signing were MB Publisher Herminio B. Coloma, Jr., and MBrand Head Ms. Irish Santos-Lorenzo. Representing CEU were Vice-President for Student Affairs Carlito B. Olaer; Assistant to the Vice-President for Student Affairs–Campus Organizations Dr. Marjorie Quieng-Flores; and Communication and Media Department Head Mr. Jose Cris Sotto.
Through this partnership, CEU reinforces its commitment to industry-responsive education and experiential learning, empowering students to develop the skills, critical perspectives, and ethical grounding necessary to contribute meaningfully to the evolving media landscape.